BA HONS

FASHION COMMUNICATION AND PROMOTION

NOTTINGHAM TRENT UNIVERSITY

 

Throughout my course I explored all aspects of the communication of fashion brands, products and services. This course gave me a powerful combination of targeted creative skills and insightful industry perspective. I learnt a full understanding of the relationship between fashion brands and the creative processes and media that promote them in the fast-paced fashion industry.

I have acquired a range of skills through theoretical and live project-based case studies, working both individually and in groups. I gained experience in pitching innovative, new ideas to prestigious brands including Unilever, Pretty Polly, Puma, Ann Inc and Boots to maximise business opportunities and gain a understanding of core business skills.

 

Modules included:

• Fashion Media and Journalism

• Visual Merchandising

• PR and Events Management

• Trend Forecasting and Fashion Prediction

• Consumer Analysis

• Ecommerce Development and Digital Platforms